You’re special. You know that right? You have a voice, story, and message, and all you have to do is share it with us. Really! Be transparent and authentic, and put it out there. You’re a beautiful and unique snowflake… Now tell us more about that turd you took this morning.

A new hope

All over this great nation, and your great nation, and the one next to it, marketers are talking about content. We’ve gone content mad, and for good reason. Unless you’re a big brand or really smart about how you do it, traditional advertising is costly and often ineffective. Plus, it’s fashionable to beat up on big advertising, so kick a billboard on your way to work. You’ll feel better, cooler, and more “with it.”

We’re living in the world in which a viral campaign can result in a box office smash, one great post can make you a household name, and one compelling video can make you a YouTube superstar. All of these things are tremendous, and if you can make that sort of thing happen, do it! I’m not joking here—if you get this lucky, you have horseshoes up your ass! (Make it happen again and you may be a marketing genius!)

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