Subtext is a gallery & bookstore located on the outskirts of dowtown San Diego that showcases urban contemporary, pop surrealist, and lowbrow artists from all around the globe. We also feature select design-based goods with a focus on illustration, art, graphic design, architecture, and photography. From hard-to-find books, to limited edition toys and art, Subtext continues to inspire and inform San Diego’s creative community. Born in September 2006, Subtext took aim on San Diego’s under-served design market. After repeated trips to cities like Los Angeles, San Francisco and New York, partners Don Hollis and Dylan Jones wanted to bring some more eclectic sources of creative inspiration a little closer to home. With an inventory truly connected to all things design, Subtext aptly fills the void. As a one stop shop for design, art, architecture, photography and illustration, Subtext provides an environment dedicated to high design intended to nourish creative spirits for years to come.